Skip to main content

Annie
de Merindol

Writer

Hi, I'm Annie, a copywriter, content writer, and ghostwriter based in Sydney, Australia.

I write content, copy, digital strategy, and more for entrepreneurs, founders, and business owners.

Can ChatGPT do all that too? Of course. But breathe life into it? Give your reader or customer ‘the feels’, make it human? Not yet.

I bring over twenty-five years’ commercial experience – including account and project management, partnerships, direct marketing, and PR across startup, media, agency, retail, and not-for-profit – to my freelance work.

Words come naturally to me. And even when they don’t, I make it look like they do. I care about the difference between their and there; it’s and its; your and you’re. Errant apostrophes drive me wild.

Above all, I have a passion for and a deep understanding of how to effectively communicate your story.

If I need a new language to do business with you, I’ll upskill in my own time. I’m currently fluent in G Suite, MS Office, Mailchimp, Hubspot, Raisley, WordPress, and a stack of other apps and social media planning tools.

In my spare time I’m a reader, writer, and editor/publisher at Midlife Slices; slow-cooker, ocean swimmer, and adventurer with my dogs, two spirited West Highland White Terriers, Archie and Angus.

Fancy a cuppa?

My words have appeared in...

Sydney Morning Herald
The Australian
The Age
The Advertiser
Forbes Australia
Smart Company
Mumbrella
Women’s Agenda
Inside Small Business
B&T
Startup Daily
The Big Smoke
The Chainsaw
Retail Biz
Lawyers Weekly
Kochie’s Business Builders
Marketing Magazine
Fintech Futures
Education Review
InnovationAus
Pure Health Hub
Women Love Tech
Midlife Slices
Business Woman Media
SavvySME

What clients are saying...

“

Over the past 12 months Annie has played a crucial role in helping to establish our internal creative crew and expanding our view on what a copywriter can deliver. I have an enormous amount of respect for Annie’s exceptional skills as a copywriter and storyteller, and her significant contribution to our marketing efforts and the business in such a short space of time.

Jason PiggottGM Marketing, Freedom Furniture
“

The PR Hub engaged Annie as a freelance copy and content writer in 2021. Since then she has delivered consistently exceptional written content — thought leadership articles, opinion editorials, client bios, and podcast content — for a range of high-end corporate clients from different industries including entrepreneurship, tech, education, VC, media, and wellness. Annie is a breeze to work with and she’s a valued member of our extended team!

Samantha DybacFounder & CEO, The PR Hub
“

Working with Annie over the past year and a half has been a game changer. Initially hired as a part-time in-house copywriter, Annie quickly demonstrated her value across copywriting, content strategy, PR, media strategy, and social media. She is passionate, hardworking, and always ensures her work aligns with our brand and best practices. Thanks to Annie, our voice has significantly evolved and strengthened.

Nicole SwansonChief Marketing Officer, Sydney School of Entrepreneurship
“

I engaged Annie to review, refresh, and finesse a long, complex corporate bio recently. The end result was absolutely perfect and exactly what I’d had in mind. From first point of contact to final delivery, she was a pleasure to deal with and I’ve already recommended and introduced her to other people in my professional network seeking same.

Taryn WilliamsFounder & CEO, #Gifted
“

Scout PR contracted Annie for copywriting services, and the end result perfectly fit the brief. Not only did Annie deliver smart and savvy copy, it was written to deadline, and Annie was fantastic to deal with throughout the process. Her marketing and digital experience is evident, delivering content that will always meet the objective.

Claire MountaineFounder & CEO, Scout PR & Communications
“

Annie is exceptionally talented and attends to any business requirement with a professional and meticulous approach. Annie created the templates for my business administration, assembling patient/client surveys and establishing an online presence for my business, which has now become a leader within my industry, and on Google. I can't recommend her highly enough.

Rachael PietruszkaFounder, The Signature Brow & Beauty
“

We engaged Annie to assist with the distribution of a press release recently including distribution to agreed contacts, monitoring, and providing feedback on completion. She was fantastic to deal with. We would definitely use her again and have already recommended her to others in our network.

Phesephony NaidooHead of Marketing & Communications, PracticeHub
“

It's been a pleasure working with Annie over the last few years. Annie is experienced in writing copy for websites (including our own) and PPC campaigns, and has a great understanding of how to engage the audience through copy. I would recommend her to anyone needing a skilled and reliable copywriter.

Lara YoungFounder & CEO, Take Me Digital
“

It was a pleasure to engage Annie to write the content for XO Foods' website and help kickstart our digital marketing efforts. Throughout, she was clear, succinct, and on task, with a sound understanding across many varied aspects of our project. I was impressed with her ability to tap into my brand and understand the tone we were looking for. Annie made the project run effortlessly and to time, and I look forward to working with her again soon.

Chantal ScarlettFounder & General Manager, XO Foods
“

Annie is a total pro and a pleasure to work with: smart, professional and proactive. She took my brief to develop copy for my website and intuitively built on it, exceeding my expectations. I was really impressed with the way she understood who my audience was and developed the perfect 'voice' for the copy. I wouldn't hesitate to recommend her.

Dina RosendorffFounder, Barefoot Labs
“

Annie was tasked with optimising a number of thought leadership pieces on our site and she did an outstanding job, capturing the essence of the topics from the perspective of our spokespeople. Our biggest request for SEO-driven work was met perfectly. Annie was a pleasure to work with and I would recommend her as a high-quality copywriter.

Courtney FletcherPR & Communications Manager, Robert Half

Services

Your needs are unique to your business, so my costs will vary accordingly. A 500-word blog will cost less than a 1500-word opinion piece you want pitched to industry media. A basic 5-page website will cost less than an 80-page e-commerce platform. Ongoing work is better value than a one-off project. You get the idea!

Listed below are some guidelines for my pricing, but if you’d like an obligation-free quote for a project you have in mind, I’d love to hear from you.

Drop me a line

Blogs & Opinion Editorials

Blogs and opinion editorials for your website or media pitching are powerful digital tools (great for SEO) and can help position you as a thought leader in your field. I write them, you take the credit.

$300-$750

Web Content

Your website is ‘Ground Zero’ for your business. It’s your digital doorstep and first impressions matter. A lot. Costs vary greatly depending on the project (eg site complexity, number of pages).

From $500 (priced per project)

Humanise/Edit ChatGPT

ChatGPT is awesome, but its limitations are evident – incorrect information (no fact-checking), bias (based only on what’s available online until 2021), lack of human insight/personality, and verbosity (words for words’ sake, my Kryptonite). Engage me to review, revise, and finesse your ChatGPT content.

Priced per project (depending on requirements)

Professional Bio/About

A short/long bio (or About section) is essential for anyone in business and can be adapted for LinkedIn, media pitching, sales decks, and your company website. So much more than a CV, a good bio will weave your background and career highlights into a compelling story that sells ‘you’.

$300-$500 (depending on requirements)

Awards Submissions

Awards submissions provide you with an exciting opportunity to refine your narrative and reflect on your evolution and achievements. Plus like all written content, they can be repurposed aplenty.

From $500 (priced per project)

Case Studies

Case studies are an immensely valuable marketing tool for your business. Illustrate key challenges faced by your customer base and showcase the benefits of doing business with you.

$300-$750 (depending on complexity)

EDM (Newsletters)

Regular EDMs are a vital sales and marketing exercise for your business; grounded in authentic storytelling and focused on building loyalty and brand awareness…and of course, driving sales.

From $300 (depending on your needs)

Media Relations/PR

Media Releases are ideal for company news and announcements such as award wins, rebranding, or funding. We’d then publish to PR Wire and distribute to targeted news and media contacts.

$750-$1000 (up to 750 words)

Digital/Content Strategy

Need help building or refining your company’s digital content strategy? Or understanding how your customers engage with your business? Where to even start? Let’s talk.

Priced per project (depending on requirements)

AdWords/Social Media

Those pesky character limits! Work with me to develop meaningful ads that tell your story, connect with your customers, and drive conversions.

Priced per project (depending on requirements)
Contact me here

Contact Me

Sydney, Australia
+61 414 757 390