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de Merindol


Hi, I'm Annie, a copywriter, content writer, and ghostwriter based in Sydney, Australia.

I write web content, blogs, opinion editorials, case studies, digital strategy and more for entrepreneurs, founders, and business owners.

Can ChatGPT do all that too? Of course. But breathe life into it? Give your reader or customer ‘the feels’, make it human? Not yet.

I bring over twenty five years’ commercial media experience – including account and project management, partnerships, direct marketing, and PR – to my freelance work, the last 15 of those having been spent riding the digital publishing bullet train.

Words come naturally to me. And even when they don’t, I make it look like they do. I care about the difference between their and there; it’s and its; your and you’re. Errant apostrophes drive me wild.

Above all, I have a passion for and a deep understanding of how to effectively communicate your story.

Developing a strategy behind then building and maintaining a cohesive, comprehensive digital presence – articulating your WHY – is vital to every business.

I can help you achieve that.

If I need a new language to do business with you, I’ll upskill in my own time. I’m currently fluent in G Suite (including Google My Business), MS Office, Mailchimp,, Hubspot, Rails, Salesforce, Slack, Raisley, Wix, WordPress, and a variety of social media planning tools.

In my spare time you’ll find me reading, writing, and editing (I’m an independent publisher at Midlife Slices), or slow-cooking, ocean swimming, and adventuring with my dogs, two spirited West Highland White Terriers, Archie and Angus.

Fancy a cuppa?

You can read my words in...

What clients are saying...

Over the past 12 months Annie has played a crucial role in helping to establish our internal creative crew and expanding our view on what a copywriter can deliver. I have an enormous amount of respect for Annie’s exceptional skills as a copywriter and storyteller, and her significant contribution to our marketing efforts and the business in such a short space of time.

Jason PiggottGM Marketing, Freedom Furniture

The PR Hub engaged Annie as a freelance copy and content writer in 2021. Since then she has delivered consistently exceptional written content — thought leadership articles, opinion editorials, client bios, and podcast content — for a range of high-end corporate clients from different industries including entrepreneurship, tech, education, VC, media, and wellness. Annie is a breeze to work with and she’s a valued member of our extended team!

Samantha DybacFounder & CEO, The PR Hub

I engaged Annie to review, refresh, and finesse a long, complex corporate bio recently. The end result was absolutely perfect and exactly what I’d had in mind. From first point of contact to final delivery, she was a pleasure to deal with and I’ve already recommended and introduced her to other people in my professional network seeking same.

Taryn WilliamsFounder & CEO, #Gifted

Scout PR contracted Annie for copywriting services, and the end result perfectly fit the brief. Not only did Annie deliver smart and savvy copy, it was written to deadline, and Annie was fantastic to deal with throughout the process. Her marketing and digital experience is evident, delivering content that will always meet the objective.

Claire MountaineFounder & CEO, Scout PR & Communications

Annie is exceptionally talented and attends to any business requirement with a professional and meticulous approach. Annie created the templates for my business administration, assembling patient/client surveys and establishing an online presence for my business, which has now become a leader within my industry, and on Google. I can't recommend her highly enough.

Rachael PietruszkaFounder, The Signature Brow & Beauty

It's been a pleasure working with Annie over the last few years. Annie is experienced in writing copy for websites (including our own) and PPC campaigns, and has a great understanding of how to engage the audience through copy. I would recommend her to anyone needing a skilled and reliable copywriter.

Lara YoungFounder & CEO, Take Me Digital

It was a pleasure to engage Annie to write the content for XO Foods' website and help kickstart our digital marketing efforts. Throughout, she was clear, succinct, and on task, with a sound understanding across many varied aspects of our project. I was impressed with her ability to tap into my brand and understand the tone we were looking for. Annie made the project run effortlessly and to time, and I look forward to working with her again soon.

Chantal ScarlettFounder & General Manager, XO Foods

We engaged Annie to assist with the distribution of a press release recently including distribution to agreed contacts, monitoring, and providing feedback on completion. She was fantastic to deal with. We would definitely use her again and have already recommended her to others in our network.

Phesephony NaidooHead of Marketing & Communications, PracticeHub


Your needs are unique to your business, so costs for my services will vary based on your individual requirements. A 500-word blog for your website will cost less than a 1500-word opinion piece you want pitched to industry media, for example. A basic 5-page website will cost less to create than an 80-page e-commerce platform. Ongoing (retainer) work will be better value at the end of the day, than a one-off project. You get the idea.

Listed below are some guidelines for my pricing, but if you’d like an obligation-free quote for a project you have in mind, I’d love to hear from you.

Blogs & Opinion Editorials

Blogs and opinion editorials for your website or media pitching are powerful digital tools (great for SEO) and can help position you as a thought leader in your field. I write them, you take the credit.


Web Content

Your website is ‘Ground Zero’ for your business. It’s your digital doorstep and first impressions matter. A lot. Costs vary greatly depending on the project (eg site complexity, number of pages).

From $500 (priced per project)

Humanise/Edit ChatGPT

ChatGPT is awesome, but its limitations are evident – incorrect information (no fact-checking), bias (based only on what’s available online until 2021), lack of human insight/personality, and verbosity (words for words’ sake, my Kryptonite). Engage me to review, revise, and finesse your ChatGPT content.

Priced per project (depending on requirements)

Professional Bio/About

A short/long bio (or About section) is essential for anyone in business and can be adapted for LinkedIn, media pitching, sales decks, and your company website. So much more than a CV, a good bio will weave your background and career highlights into a compelling story that sells ‘you’.

$300-$500 (depending on requirements)

Awards Submissions

Awards submissions provide you with an exciting opportunity to refine your narrative and reflect on your evolution and achievements. Plus like all written content, they can be repurposed aplenty.

From $500 (priced per project)

Case Studies

Case studies are an immensely valuable marketing tool for your business. Illustrate key challenges faced by your customer base and showcase the benefits of doing business with you.

$300-$750 (depending on complexity)

EDM (Newsletters)

Regular EDMs are a vital sales and marketing exercise for your business; grounded in authentic storytelling and focused on building loyalty and brand awareness…and of course, driving sales.

From $300 (depending on your needs)

Media Relations/PR

Media Releases are ideal for company news and announcements such as award wins, rebranding, or funding. We’d then publish to PR Wire and distribute to targeted news and media contacts.

$750-$1000 (up to 750 words)

Digital/Content Strategy

Need help building or refining your company’s digital content strategy? Or understanding how your customers engage with your business? Where to even start? Let’s talk.

Priced per project (depending on requirements)

AdWords/Social Media

Those pesky character limits! Work with me to develop meaningful ads that tell your story, connect with your customers, and drive conversions.

Priced per project (depending on requirements)

Contact Me

Sydney, Australia