Brief: Tone of voice and copy for WhipScreen™ brand launch.
Barefoot Labs and WhipScreen™ founder Dina Rosendorff and I connected through a mutual contact. With summer and the festive season fast approaching, Dina needed SEO-friendly web content, copy for Google search, and a compelling About/Bio page crafted as quickly as possible.
As a Founder, your website’s About section plays a vital role in your customer’s experience of your brand. It should draw readers in, seamlessly blending your brand story and your personal ‘why’ with your customer’s ‘So what?’.
Dina generously shared some insights into her family’s story and the genesis of the brand (over the phone and via email), in addition to her pitch deck. From that, I was able to distill the essence of WhipScreen™ into a personal note to customers, and start to develop a vibe for Barefoot Lab’s tone of voice.
Dina also needed a series of FAQs fleshed out, into which I integrated targeted keywords to help optimise the site for SEO (Google ranking/search engine authority).
It was a fun, fast-moving project and it’s been a joy to watch the WhipScreen™ brand’s launch into the Australian marketplace!
What Dina said:
Annie is a total pro and a pleasure to work with: smart, professional and proactive. She took my brief to develop copy for my website and intuitively built on it, exceeding my expectations. I was really impressed with the way she understood who my audience was and developed the perfect ‘voice’ for the copy, and I wouldn’t hesitate to recommend her.
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