Brief: Lead communications and content strategy
Working closely with the whole SSE team and reporting to the Chief Marketing Officer, I was engaged to provide communications and copywriting expertise to support the growth and development of SSE’s programs and raise the profile of the SSE brand.
I was responsible for proactively identifying, researching, and writing engaging content for various channels including:
- News articles
- Thought leadership
- Web content
- Case Studies
- Marketing collateral (print & digital)
- Email funnels
- Speeches
- Annual Reports (2023 & 2024)
- Awards submissions
These assets were instrumental in growing the company’s audience, supporting leadership, and helping amplify SSE’s profile online and in the community.
What Nicole Swanson (Chief Marketing Officer) said:
Working with Annie over the past year and a half has been a game changer. Initially hired as a part-time in-house copywriter, Annie quickly demonstrated her value across copywriting, content strategy, PR, media strategy, and social media. She is passionate, hardworking, and always ensures her work aligns with our brand and best practices. Thanks to Annie, our voice has significantly evolved and strengthened.
