What is a Ghostwriter? My Words, Your Byline.
If you are a business owner you are a subject matter expert, which means you have valuable insights into your industry and your customer’s pain points that are worth sharing. But can you capture a reader’s attention in writing?
Can you develop an emotive 750-1500-word opinion piece that draws readers in and gives them some truly unique insight into their own lives, or your product or service, or what makes you you, topped with a captivating headline that works as well for SEO as it does for readers, all with enough authority to convince an Editor it’s worth publishing? Neither can ChatGPT. Yet.
But I can.
I’d love to be able to share my portfolio of published ghostwriting with you – it’s big – but I can’t. Why? My ghostwriting clients are like dentists; we can’t show you their faces on television (apologies to anyone unfamiliar with this c.1980 Aussie TV advertising gold).
Seriously though, my ghostwriting portfolio isn’t available publicly to protect the privacy and public image of my clients.
In saying that, I have written countless articles and thought leadership pieces on behalf of some mind-bogglingly smart, dynamic, and inspirational CEOs, CMOs, industry leaders, and startup founders that have been picked up by dozens of digital and broadsheet print publications in Australia and occasionally, around the world.
Here are a few of the subjects I’ve written about:
- Crowdfunding, VC
- Education – Edutech
- Entrepreneurship
- Finance – Accounting, CFO, Superannuation, EOFY
- Law
- Leadership
- Lifestyle – Meditation, Wellness, Wholefood
- Marketing & PR – Digital, Advertising, Social Media
- MedTech
- Retail
- Startup & Small Business
- Technology – Robotics, Metaverse, AI
- Women in Leadership
If you are keen to grow your leadership profile through storytelling and knowledge sharing, let’s talk (I might even share a sample or two 😉 )
