Brief: Develop and deliver a communications & PR campaign to support the public announcement of the acquisition of Technology People by Novon.
Novon CEO Dom Dufaur approached me to assist with a communications campaign to support Novon’s public announcement of its acquisition of leading technology resourcing firm Technology People. A targeted PR campaign was also required.
Technology People –> Novon on Demand was a landmark union establishing one of the largest privately owned data and engineering technology service providers in Australia.
The announcement needed to be communicated with clarity and care to ensure continuity of relationships, minimal disruption to both businesses, and strong alignment across stakeholders, clients, and teams.
Deliverables included:
- Risks and mitigations
- Primary communications piece for Novon website, which formed the foundation for all client and stakeholder communications
- Formal letter to clients
- Various internal communications documents
- Stakeholder/supplier announcement
- Social media (LinkedIn content)
The PR campaign consisted of:
- Media release
- List of target media
- Story angles for media engagement
- Media follow-ups, coverage monitoring, and reporting
Of the 12 journalists I approached, I was able to secure four pieces of coverage for this client.
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- ARN Net
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- CRN
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- Tech Partner News
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- Tech Business News
What Dominic Dufaur (Novon CEO) said:
Annie brought structure and calm to a high-stakes announcement. Her professionalism and attention to detail made a complex process seamless, and her communications and PR strategy ensured alignment across all stakeholders and delivered strong media results. Annie is valued member of our freelance roster and I’d be delighted to recommend her.
Do you need corporate communications, content, or copywriting support? Contact me here.
