Brief: Capture the essence of Raised With Joy Speech Pathology for new website.
Raised With Joy Speech Pathology founder Emma Arndt approached me to craft her company’s About section for her then-new website and review and fact- and grammar check all other page content.
Especially for a small, local business like Emma’s, your website’s About section plays a vital role in your customer’s experience of your brand. Your About section should draw readers in, telling the story of your ‘what’ and ‘why’ and importantly, your customer’s ‘So what?’, and include keywords specific to your business and/or region for SEO.
Emma got back in touch when she launched her brand new e-commerce site, Joy Full Mealtimes, the following year, to review and finesse all her gorgeous product descriptions!