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Brief: re-write contemporary content for leading Melbourne hair salon, greenelement

greenelement has been a Melbourne institution since 2009, on a mission to provide each and every client with the ultimate salon experience. As well as their clients, they care deeply for the environment.

“Our philosophy – that exceptional hairdressing and a commitment to the environment can occur in perfect harmony – is reflected in everything we do.”
Once the WordPress theme was chosen, I worked with the founders over a 3-month period to develop a complete website, incorporating their story and cohesively representing their brand across dozens of different pages.
The results are a dynamic, evocative website taking visitors on a journey; to the past, through the present and what to expect during their visit, and into the future.

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